My Story. How I Built a Business True to Myself
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NEWSLETTER #12: How I Built a Business True to Myself. My Story

Surprisingly enough, I feel awkward in the spotlight. I always have. I loved theatre in high school, but not for the reasons you may think. That was about playing a part. Letting people see the real me actually always felt a little scary. People often find this surprising because, I am seemingly outgoing, even comical….

Holistic Marketing Issue 10
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NEWSLETTER #10: What Your Cell Phone Pics Say About Your VALUES—and Your Brand

“Show me your cell phone pictures, and I’ll show you what you value.” A photographer friend once said this to me and, from what I’ve been able to gather, it rings true. These pics often capture what matters most to us—the people, places, moments, memories… So if you’re on a quest to build a fulfilling…

Holistic Marketing Issue 9
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NEWSLETTER #9: Are You Making an Impact or Just Being Seen?

“Who are you in secret?” That was the powerful question my pastor posed this last Sunday. He followed it with an additional thought-provoking challenge that caused me to pause and think: “Do you have light but no heat?” Take a moment; ponder that. It’s a question that pushes us to examine the authenticity of our…

Holistic Marketing Issue 7
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NEWSLETTER #7: DIY Marketing | A Self Employed Entrepreneur’s Quick Guide

Are you a self employed entrepreneur? Even if you’re not, I’m sure you know one. And I’m certain you’ll agree that you’d be hard pressed to find a more hard-core, driven group of people. I see them as seeds packed with explosive potential. Given the right environment and conditions, they sprout into thriving businesses. They…

Holistic Marketing 5
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NEWSLETTER #5: Is Your Business Deteriorating or Ameliorating?

When was the last time you took a step back and took a good long look at the foundation upon which your entire business stands? See any cracks? Uneven floors? Stuck windows? Maybe a few broken tiles? In midst of the hustle and bustle of daily operations, it’s easy to miss seeing the developing cracks in the underlying…