Branding is what sets enduring businesses apart from the ones that fail. Here’s a breakdown of how it can set you and your company up for successful marketing.And why it should guide your marketing efforts. Branding is…CONNECTION. More specifically, emotional connection. It’s the feeling people get when they see anything related to you, your work,…
Can ageism be a catalyst for career reinvention? It sure was in my case. And I have since met others who flipped the script on ageism and harnessed it to unleash creativity and entrepreneurship. 🚨 This is a positive spin on a very negative topic. But we can’t forget how damaging ageism really is, especially…
When was the last time you took a step back and took a good long look at the foundation upon which your entire business stands? See any cracks? Uneven floors? Stuck windows? Maybe a few broken tiles? In midst of the hustle and bustle of daily operations, it’s easy to miss seeing the developing cracks in the underlying…
Are you prepared to step in front of the curtain and bring your brand’s personality to life? Standing out from the crowd requires more than just a polished brand image and a well-crafted marketing message. It’s crowded out there, and if you’re looking to get the attention – and loyalty – of your target audience,…
Am I the only one still getting bombarded with ads and promos? From lead generation bots to a mailbox (a physical one) packed with colorful junk mail, it’s difficult to weed out the garbage and find the value. Occasionally, I do. And when I do, I am oh so happy! Because… just like the King…
Before marketing can supercharge your offerings, there are organizational and operational factors to consider. It’s a competitive landscape for small businesses out there. Add the speed of change in the world to the common challenges of entrepreneurial efforts, and you get an unfortunate potential for failure. Most companies today, whether big or small, know that…
What’s that radiant spark of diversity and innovation shining brighter and brighter by the day? Oh, yes! It’s the vibrant power of more women claiming their space in the business world. Women-owned enterprises represent one of the fastest-growing business segments in the global arena. According to the National Association of Women Business Owners (NAWBO), in…
