Why is branding so important?
Over 90% of consumers buy from brands they recognize. And it doesn’t matter if the business is big or small.1
Branding creates an identity for your business.
And when it’s done right, it creates an emotional connection between your business and your target audience. And if your brand is not memorable, chances are you’re missing out on revenue. Maybe even lots of revenue!
Yes, there is a science behind building a brand. But it’s not “rocket science” that’s only reserved for huge corporations with multi million-dollar budgets.
Ultimately, branding is strategy and it’s for everyone.
Branding drives action and is results-oriented.
Why iBrandSprint?
Speed: I get it. You need your brand identity set up yesterday. With iBrandSprint, you’ll have a professional website, brand kit, with fonts, colors, and logo in record time, allowing you to hit the ground running.
Expertise: I have years of experience working with new ventures just like yours. From design to implementation, I’ve got you covered every step of the way.
Customization: No two companies are alike, and neither are their branding needs. That’s why I take the time to understand your unique vision and tailor our services to match your specific goals and objectives.
Affordability: I strongly believe that every business owner deserves access to top-notch branding solutions without breaking the bank.
First, The Brand Kit
VISION
Your guiding light and vivid picture of the impact you aspire to make.
MISSION
This articulates the core purpose of your business by succinctly communicating your products, services, or solutions.
VALUES
The principles and behaviors that differentiate and support your business vision.
TAGLINE
The one sentence that embodies the business of your dreams.
POWER PHRASES
Other meaningful sentence that help you communicate your value.
UNIQUE VALUE PROPOSITION
The fundamental principles and beliefs that guide your actions and decisions as a business. They represent the ethical and cultural standards you uphold.
CAUSES
What do you stand for? What is non-negotiable for your and your business?
VOICE
A blueprint to how you write, speak, and communicate to your audience.
ARCHETYPE
The set of characteristics that connect your brand to a broader pattern of human behavior.
LOGO
One image that encapsulates your entire brand.
FONTS
The right design, size, and boldness of letters to represent your business.
COLOR PALETTE
A combination of colors and tones for the visual representation of your brand.
IDEAL CLIENT PERSONAS
Detailed insights into the demographics, behaviors, and preferences of your target audience segments.
SEO KEYWORDS
These specific words and phrases used throughout your content help search engines match users’ queries to your website and digital profiles.
HASHTAGS
Trending and proprietary terms that help index and promote your content.
Then, The Website
Your website is more than just an online presence—it’s the first impression your audience gets of your brand. A strategically designed and optimized site can transform casual visitors into loyal customers, set you apart from competitors, and position your business for long-term success. If your current site isn’t doing all that, it’s time to rethink and rebuild.
Start where you are. Build what you love.
Schedule a 15-Minute Zoom Call: A quick and efficient way to determine if the iBrandSprint process is the right fit for you. During this brief conversation, we’ll discuss your vision, goals, expectations, and branding needs, allowing me to assess whether my services align with your vision.
