Does your content match your brand?

Your social media content is more than just words and images. It reflects the essence of your brand. 

A disconnect between branding and content will confuse your audience, which will lead to poor business results.

Read on for three crucial steps to ensure your content matches your brand.

Does your content match your brand?

Here are three steps to ensure your content is in harmony with your brand. 

1. Google yourself – and your business

Carefully review the results: your website, social media profiles, articles, and other mentions. Ensure that every touchpoint consistently matches your brand identity.

2. Assess your voice

What you’re saying and how you’re saying it should reflect your personality – and the personality of your brand. Authenticity across all channels is a crucial aspect in establishing a strong brand presence.

3. Assess your evolution

Is your business the same as when you started? Has your business model evolved? If so, your brand must reflect that change. Make sure the ideas, verbiage, and graphic design of your content match that evolution.

When your content is a true reflection of your brand’s values and aspirations, it’s easier to connect with the RIGHT PEOPLE and grow your audience. Better business results will then follow suit.

For more insights, check out my LinkedIn newsletters:

– Holistic Marketing with Ivonne Ribeiro

– Dream it. Brand it. Make it. at Ivonne Ribeiro | Brand Strategist

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Ivonne Ribeiro 🔸 Brand Strategist

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🟠 Dream it. Brand it. Make it.