This month’s issue is for the entrepreneur or small/micro business owner who knows they need a brand overhaul and is choosing to do it themselves or at least keep it in-house. If that’s you, bravo! You’re a heck of a go-getter! Doing it yourself is a huge undertaking, especially if you do it well –…
Branding is what sets enduring businesses apart from the ones that fail. Here’s a breakdown of how it can set you and your company up for successful marketing.And why it should guide your marketing efforts. Branding is…CONNECTION. More specifically, emotional connection. It’s the feeling people get when they see anything related to you, your work,…
Have you noticed? LinkedIn is not what it used to be. The algorithm is ever-evolving and some changes are hard to understand, but make no mistake: LinkedIn is still the go-to platform for business relationships, especially for the B2B industry. Here are some thoughts on how to keep thriving in this bustling, ever-evolving environment. How…
Wouldn’t it be great if everyone simply did what’s right? Sometimes people make mistakes because they’re not aware of the rules. After reviewing this carousel post, everyone will understand what’s acceptable and what’s not under the CAN-SPAM Act. In an age where consumers are increasingly discerning and values-driven, embracing ethical marketing practices isn’t just a…
Can ageism be a catalyst for career reinvention? It sure was in my case. And I have since met others who flipped the script on ageism and harnessed it to unleash creativity and entrepreneurship. 🚨 This is a positive spin on a very negative topic. But we can’t forget how damaging ageism really is, especially…
Turn on CREATOR MODE right now!That is…if you want to expand your reach and the impact of your LinkedIn content. How to grow your audience with CREATOR MODE This LinkedIn feature helps you boost the reach of your marketing strategy. With Creator Mode TURNED ON, your LinkedIn profile will be optimized and this makes your…
When was the last time you took a step back and took a good long look at the foundation upon which your entire business stands? See any cracks? Uneven floors? Stuck windows? Maybe a few broken tiles? In midst of the hustle and bustle of daily operations, it’s easy to miss seeing the developing cracks in the underlying…
Are you prepared to step in front of the curtain and bring your brand’s personality to life? Standing out from the crowd requires more than just a polished brand image and a well-crafted marketing message. It’s crowded out there, and if you’re looking to get the attention – and loyalty – of your target audience,…
