Holistic Marketing Issue 10
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NEWSLETTER #10: What Your Cell Phone Pics Say About Your VALUES—and Your Brand

“Show me your cell phone pictures, and I’ll show you what you value.” A photographer friend once said this to me and, from what I’ve been able to gather, it rings true. These pics often capture what matters most to us—the people, places, moments, memories… So if you’re on a quest to build a fulfilling…

Holistic Marketing Issue 9
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NEWSLETTER #9: Are You Making an Impact or Just Being Seen?

“Who are you in secret?” That was the powerful question my pastor posed this last Sunday. He followed it with an additional thought-provoking challenge that caused me to pause and think: “Do you have light but no heat?” Take a moment; ponder that. It’s a question that pushes us to examine the authenticity of our…

Holistic Marketing Issue 7
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NEWSLETTER #7: DIY Marketing | A Self Employed Entrepreneur’s Quick Guide

Are you a self employed entrepreneur? Even if you’re not, I’m sure you know one. And I’m certain you’ll agree that you’d be hard pressed to find a more hard-core, driven group of people. I see them as seeds packed with explosive potential. Given the right environment and conditions, they sprout into thriving businesses. They…

iSS Blog 15
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How to fuel business growth with personalization in marketing

How do you reach more of the RIGHT PEOPLE while streamlining your marketing efforts?👉 PERSONALIZATION 👈 Read on to learn how this data-collecting strategy helps you connect with target audiences and existing customers. How to boost your business by embracing personalization in your marketing efforts. Personalization isn’t just a buzzword.  When you truly consider individual…

iSS Blogs
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What is branding?

Branding is what sets enduring businesses apart from the ones that fail. Here’s a breakdown of how it can set you and your company up for successful marketing.And why it should guide your marketing efforts. Branding is…CONNECTION. More specifically, emotional connection. It’s the feeling people get when they see anything related to you, your work,…