Ivonne Ribeiro

Your palette shouldn’t just be “pretty,” it should be strategic. Have you ever looked at a brand and felt something before you even read a single word? That’s not accidental. That’s color psychology at work. In the world of branding, your color choices aren’t just decorative, they’re a fast track to emotional resonance, memorability, and…

Surprisingly enough, I feel awkward in the spotlight. I always have. I loved theatre in high school, but not for the reasons you may think. That was about playing a part. Letting people see the real me actually always felt a little scary. People often find this surprising because, I am seemingly outgoing, even comical….

“Show me your cell phone pictures, and I’ll show you what you value.” A photographer friend once said this to me and, from what I’ve been able to gather, it rings true. These pics often capture what matters most to us—the people, places, moments, memories… So if you’re on a quest to build a fulfilling…

“Who are you in secret?” That was the powerful question my pastor posed this last Sunday. He followed it with an additional thought-provoking challenge that caused me to pause and think: “Do you have light but no heat?” Take a moment; ponder that. It’s a question that pushes us to examine the authenticity of our…

I love to see small businesses that fully reflect their owners’ personal brands. Take a closer look into a successful small business and you’ll be certain to find an entrepreneur that is confident (and savvy) enough to be deliberate about allowing their personal brand to blossom and impact their organization’s brand. Some small business owners…

Are you a self employed entrepreneur? Even if you’re not, I’m sure you know one. And I’m certain you’ll agree that you’d be hard pressed to find a more hard-core, driven group of people. I see them as seeds packed with explosive potential. Given the right environment and conditions, they sprout into thriving businesses. They…