NEWSLETTER #9: Are You Making an Impact or Just Being Seen?
“Who are you in secret?”
That was the powerful question my pastor posed this last Sunday. He followed it with an additional thought-provoking challenge that caused me to pause and think:
“Do you have light but no heat?”
Take a moment; ponder that.
It’s a question that pushes us to examine the authenticity of our lives and, in turn, the effect we’re having on the world around us.
This is something worth reflecting on – not just in our personal lives, but in our work as well.
Does your life, and your work, emanate real HEAT?
If your life, or your brand, has only light but no heat, something’s off.
Light is the visibility. Heat is the impact.
What is all that visibility worth if there is no impact?
It is not enough to be seen, you need to be FELT.
A brand that has both light and heat not only attracts attention, it connects on a deeper level, creating genuine trust, loyalty, and success.
So, let me ask you: Are you just being seen, or are you truly making a difference?
The world doesn’t need any more ai created marketing noise, it needs you… the REAL you. And not who you think you should be for them, but who you actually and REALLY are.
Can you recall the reason you went off on your own?
It probably wasn’t for the money. You likely got pissed-off about something or experienced an injustice and finally decided to “fire your boss.” Maybe you “quit corporate” because your health was declining due to all the long hours you were putting in. Or was it that you got so passionate about something that you couldn’t think of anything else to the point that it was keeping you up at night?
All that right there… That’s the HEAT.
Where’s yours? Neatly folded on the shelf?
Have you unknowingly morphed your own business into a version of your old corporate job because that’s all you know… “the corporate way of doing things.”
If any of this resonates, you likely need a few branding sessions – and I’m not talking a surface level, ai-driven, fill in the blanks branding.
Like everything else in life, you get what you pay for.
Don’t skimp.
Invest not only your dollars, but also your time.
Take the time and rediscover the FIRE that led you down the entrepreneurial path in the first place.
That’s where your branding journey begins.
Thank you for allowing me to challenge you today.
You may have noticed that my monthly newsletter skipped an issue. I’ve purposefully taken a temporary step back from social media, personal and professional. I’m taking time to reflect not only on my business impact, but also on my family, personal life, and health.
I’m my own boss. I can do that any time I want 😊
You know what else I want?
To develop meaningful connections that have purpose and create a positive difference in the world.
Stay tuned… I have something really cool up my sleeve for 2025.
This newsletter is originally published to LinkedIn.
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